A third of Britons prefer to do banking in person, with online and app banking also having a strong following.
Key Highlights :
People would rather visit a bank branch to seek human advice as cost pressures mount, a survey found.
The survey, conducted by Harris Interactive for the American Bankers Association, found that 43 percent of respondents would rather visit a bank branch to seek advice about their finances, compared to just 27 percent who would turn to the internet.
The survey also found that cost is the key factor that is motivating people to seek human advice over the internet. Sixty-four percent of respondents said that they are more likely to seek advice from a bank because it is cheaper, while just 27 percent said they would go to the internet for advice if it were free.
“The cost of financial advice is a major concern for consumers,” said ABA president and CEO Beth Mooney. “Many are looking for ways to save money and get the best advice for their individual needs. Banks are committed to providing affordable, quality advice that can help people achieve their financial goals.”
The survey was conducted online among 1,000 adults in the U.S. between Feb. 22 and Feb. 25, 2013.