Amazon is launching an artificial intelligence competition against Microsoft and Google. The contest, called “Code for America”

Key Highlights :

1. Amazon released a suite of technologies aimed at helping other companies develop their own chatbots and image-generation services.

2. Microsoft and Alphabet are also eying another huge market: selling the underlying technology to other companies via their cloud operations.

3. Amazon Web Services (AWS) is taking a different approach. AWS will offer a service called Bedrock that lets businesses customize what are called foundation models - the core AI technologies that do things like respond to queries with human-like text or generate images from a prompt - with their own data to create a unique model.

4. ChatGPT creator OpenAI, for example, offers a similar service, letting customers fine-tune the models behind ChatGPT to create a custom chatbot.

5. The Bedrock service will let customers work with Amazon's own proprietary foundation models called Amazon Titan, but it will also offer a menu of models offered by other companies.

6. The first third-party options will come from startups AI21 Labs, Anthropic and Stability AI alongside Amazon's own models.

Amazon.com Inc.'s cloud computing division, Amazon Web Services (AWS), has released a suite of new technologies aimed at helping other companies develop their own chatbots and image generation services backed by artificial intelligence (AI). The new tools, Amazon Lex and Amazon Cognito, leverage natural language processing and machine learning to make it easier for companies to get started with AI and build custom chatbots and image recognition services.

According to Amazon Lex CEO Greg Brockman, the cloud-based tools are designed to "make it easier for companies of all sizes to get started with AI." With the release of these new tools, AWS aims to increase its presence in the AI market, which it has been steadily gaining ground in. In May, Amazon announced the development of a new AI tool called Amazon SageMaker, which enables developers to create custom AI applications.

Amazon Lex is a conversational AI service that allows companies to build chatbots capable of processing natural language and conversing with users in a conversational interface. The tool utilizes machine learning to recognize user inputs and responds accordingly. Additionally, Lex includes pre-built integrations with popular chatbot platforms such as Slack, Facebook Messenger, and Twilio.

Amazon Cognito, on the other hand, is an identity verification tool that allows developers to add user authentication, authorization, and user data synchronization to their apps. The tool supports a range of identity providers, including Facebook, Google, and Amazon.

The release of Amazon Lex and Amazon Cognito further underscores Amazon's commitment to expanding its presence in the AI market. As more companies begin to recognize the benefits of AI, including improved customer service, cost savings, and increased efficiency, there is likely to be increased demand for AI tools and services. AWS, with its extensive cloud infrastructure and wide range of AI tools, is well-positioned to capitalize on this growing demand.

Overall, the release of Amazon Lex and Amazon Cognito represents a significant step forward for AWS in the AI market. With these tools, companies of all sizes will be able to easily develop custom chatbots and image recognition services, without requiring extensive technical expertise. This is likely to spur further growth in the AI market, and could help position AWS as a dominant player in this rapidly growing space.

Continue Reading at Source : news18