Artificial intelligence is not destined to take over the world, and we can still protect creative work.

Key Highlights :

1. Conversational bots, such as ChatGPT and automated image generators such as Dall-E, are flawed and limited.

2. The AI models behind these bots are only convincing to the humans signing the checks - and they are being overvalued.

3. The motivation to replace human workers with bots does not come from slam-dunk capacities of the tech, but from years of companies big and small turning the screws on creative work to spend ever less on workers.

4. If we want to break out of repetitive moulds, strive to unravel biases and build new possibilities, the work must come from humans.

     Artificial intelligence is the future of work, poised in particular to replace writers and artists, according to headlines and institutions alike. While this may seem like a foregone conclusion, there is still much to learn about how AI will impact the workforce in the years to come.

     One of the most widely discussed applications of AI in the workforce is its potential to replace writers and artists. According to a study by PwC, 47% of workers in the UK believe that AI will eventually replace them, with a similar proportion believing that AI will be most effective in replacing designers and engineers. This is likely due to the increasing use of AI in creative industries, such as advertising and marketing.

     AI is also being used to automate simple tasks, such as customer service. In fact, a study by the consultancy firm Accenture found that almost half of customer service reps could be replaced by AI within five years. This is due to the increasing use of chatbots and other automated systems, which can handle basic customer interactions.

     However, there are also concerns that AI could lead to the automation of jobs that are not easily replaced. For example, AI could be used to automate accounting and legal tasks, which are considered to be difficult for machines to do. This could lead to a mass exodus of workers in these sectors, which would have a significant impact on the economy.

     Overall, AI is seen as the future of work by both the public and the private sector. However, there are still many questions that need to be answered about how it will impact the workforce.

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