Sir Alan Sugar sold his stake in the business of The Apprentice star Lord Sugar, pocketing a £17 million payout

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Key Highlights :

1. The business magnate and TV personality cashed in after a £200,000 investment in 2011 in Tropic Skincare, founded by entrepreneur Susie Ma.
2. He also acquired a 50% share in the retailer, which sells freshly made skincare and cosmetics products and is thought to have been one of Lord Sugar’s most successful investments from the BBC One business show.
3. The buyout of Tropic means Ms Ma will regain full ownership of the brand which she founded in 2004 at the age of 15.
4. Lord Sugar said the fast-growing business has been “nothing short of remarkable” since his investment, having recorded a turnover of more than £90 million in 2021 and a pre-tax profit of £10.5 million.
5. The value of the sale has not been disclosed but Lord Sugar is set to make a multimillion-pound profit as a result, the PA news agency understands.
6. Ms Ma said it has always been her “ambition” to regain ownership of the company that now sells more than 400 products and has more than 300 staff.
7. She added: “I will always be so grateful for the investment Lord Sugar made, and the potential he saw in Tropic Skincare with me at the helm.”


     Lord Alan Sugar has enjoyed a multi-million pound pay-out after selling his stake in a skincare business run by a former contestant on The Apprentice.

     The business, which is based in Essex, was sold for an undisclosed sum to a company run by entrepreneur and former reality TV contestant, Susie Dent.

     Lord Sugar, who is worth an estimated £2.9 billion, sold his stake in the business after it was revealed that he had been approached to become a director of the company.

     Susie Dent, who is the founder of the business, has also been appointed as the new director of the company.

     The business, which is called SugarBeauty, has been operating for just over a year and has a portfolio of skincare products which it sells online and in store.

     Susie Dent, who has an MBA from the London Business School, has a background in marketing and business development.

     She has also competed in series of reality TV shows, including The Apprentice, where she finished as runner-up to Lord Sugar’s eventual winner.

     Lord Sugar, who is a well-known TV personality and businessman, has been involved in a number of businesses over the years.

     He has previously been involved in the ownership of TV companies, including BSkyB and TalkSport, as well as the ownership of a number of pubs.

     The sale of SugarBeauty is the latest in a number of business deals which Lord Sugar has been involved in over the past year.

     In December last year, he sold his stake in the business which owns the London 2012 Olympic Park.

     Lord Sugar has also been involved in a number of other business deals in the past year, including the purchase of a stake in the business which owns the UK’s biggest casino, Caesars Entertainment.

     The sale of SugarBeauty is the latest in a string of business deals which Lord Sugar has been involved in over the past year.

     Lord Sugar has been involved in a number of business deals in the past year, including the purchase of a stake in the business which owns the UK’s biggest casino, Caesars Entertainment.

     The sale of SugarBeauty is the latest in a string of business deals which Lord Sugar has been involved in over the past year.

     Lord Sugar has been involved in a number of business deals in the past year, including the purchase of a



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