Key Highlights :
Asda has announced a major change to the way that Blue Light card holders receive their discount from the store. From tomorrow (May 4), essential workers such as NHS staff, police officers and the fire service will be able to get 10 percent off their shopping by simply scanning their Asda Rewards app at the checkout. This is a huge change from the previous system, where Blue Light Card holders had to present their Blue Light Card and ID at the checkout to get the discounted price.
Blue Light Card is a nationally recognised scheme which provides workers in the NHS, emergency services, social care sector and the armed forces with a range of discounts. Asda is also offering new customers £5 when they use the app, and Blue Light Card holders who scan their Asda Rewards app in-store for the first time between May 4 and May 31 will also receive a £2.50 bonus in their Cashpots, deposited in June.
Tom Dalby, CEO at Blue Light Card, said: “We are really proud of our partnership with Asda and know how much our members have enjoyed using the discount. Asda has always done so much to show its appreciation to NHS staff and other frontline workers, and the continuation of this partnership will support millions of blue light workers across the country.”
Asda Rewards is a great way for customers to save money on their shopping. The app provides customers with the chance to earn pounds, rather than points, each time they purchase certain products or complete a milestone mission. More than four million customers use the Rewards app every month and have accrued over £70m in their Cashpots, which they can spend to reduce their grocery bills.
Mark Baxter, senior director for Loyalty at Asda, said: “The Blue Light community do a fantastic job at keeping us all safe, healthy, and supported, so we’re happy to be able to offer them exclusive offers through our popular Asda Rewards app. As well as benefiting from everyday low prices, Asda Rewards users earn pounds through the app, and by building their Cashpot, are rewarded for simply shopping with Asda.”
To access the Asda Rewards app to get the Blue Light discount, you will need to download it via your phone’s app store. You will then be able to start earning cash as you spend in Asda, as well as be offered deals based on your purchases.
To sign up for the Blue Light Card, eligible people from the following professions can visit the Blue Light website: 4x4 Response, Ambulance Service, Blood Bikes, Border Force, British Army, Cave Rescue, Community First Responders, Fire Service, Highways England Traffic Officer, HM Armed Forces Veterans, HM Coastguard, HM Prison Service, Immigration Enforcement, Lowland Search and Rescue, MoD Fire Service, MoD Police, Mountain Rescue, NHS, Police, Red Cross, Reserve Armed Forces, RNLI, Royal Air Force, Royal Marines, Royal Navy, Search and Rescue, Social Care Workers, St Andrews Ambulance, St John Ambulance, and UK Visas and Immigration.
Asda’s new discount system for Blue Light Card holders is a great way for essential workers to save money on their shopping. By simply scanning their Asda Rewards app at the checkout, they can get 10 percent off their shopping and also receive a £2.50 bonus in their Cashpots. This is a great way to show appreciation to NHS staff and other frontline workers who are working hard to keep us all safe, healthy, and supported.