Over 200 Quezon City Residents Undergo Beauty Content Creation and Small Business Trainings
Key Highlights :
Quezon City is about to become the home of responsible beauty content creators in the near future. More than 250 residents from six districts were selected to join L’Oreal Philippines’ Digital Beauty Academy (DBA), a beauty and social media entrepreneurship program that was launched on May 18 at the Quezon City Hall. This initiative was launched in partnership with the Quezon City government, SPARK! Philippines and TikTok.
The DBA was also part of L’Oreal Philippines’ goal this year to help uplift the lives of Filipinos living in vulnerable conditions. Quezon City was tapped as the company’s pilot location for the academy’s classes. The first batch of students will receive the following lessons at the DBA:
• Beauty and Makeup Tutorials
• Social Media Content Creation
• Digital Platforms for Social Commerce
• Small Business Literacy
L’Oreal Philippines also promoted this new project on its Facebook account. “At L’Oréal, we believe that beauty education can be a catalyst for inclusion. This year, we set a bold goal to create a positive impact on more Filipinos living in vulnerable conditions. The ‘how’ is clear for us: it must be powered by beauty, through digital,” the post reads.
In a statement, Quezon City Mayor Joy Belmonte said that the city is lucky to be chosen as the first city to be tapped for this program that will support aspiring content creators. “We are proud to venture into a new partnership with L’Oréal and SPARK! Philippines, and now with TikTok to help aspiring content creators, women, men, members of the LGBTQIA – to be their own brand and earn from it,” Belmonte said. “Quezon City is lucky to be the first city to be chosen for this program. The good news is this endeavor is just as timely as the city is gearing up to be the center for digital transformation in the country,” she added.
Training sessions of L’Oreal’s DBA will run from May to June of this year. The pilot batch will be trained by experts in beauty, digital content creation, social commerce platforms and small business literacy. The classes are designed to help aspiring content creators to become more knowledgeable in their craft and also to help them become more successful in their chosen field.
This initiative is a great opportunity for Quezon City residents to become more informed and skilled in beauty content creation and small business literacy. With the help of L’Oreal Philippines, SPARK! Philippines and TikTok, these residents will be able to make the most of their talents and resources and hopefully create a better future for themselves and their families.
