The Risks and Benefits of AI Deepfakes: 'Let's Keep This Between You and Me'


Key Highlights :

1. There are concerns about how the technology can be misused, for example by creating digital clones that look and sound like people.
2. There is a growing use of deepfakes, which are videos that are created using artificial intelligence to create a realistic look and sound for a person.
3. The technology to create deepfakes is improving rapidly, and there are examples of deepfakes that went viral last year.




     As technology advances, so too does the potential for misuse. The latest development in artificial intelligence (AI) is the ability to create realistic digital clones, known as “deepfakes”. This technology has been used to create clones of celebrities, politicians, and even co-hosts of the popular Australian TV show, Weekend Sunrise. Recently, journalist Matt Doran used footage of co-host David Koch to test the power of AI deepfakes, resulting in a realistic clone of Kochie that spoke with an American accent.

     Deepfakes have the potential to be both a beneficial and a dangerous technology. On the one hand, they can be used to create realistic and entertaining videos, such as the Tom Cruise deepfake that went viral last year. On the other hand, they can be used to create false information that can be used to manipulate people and spread misinformation. This is why it is so important to be aware of the potential risks of deepfakes and how they can be misused.

     One of the most important steps that can be taken to protect against misuse of deepfakes is to create systems that can detect them. This is a difficult task, as deepfakes are becoming increasingly sophisticated, but there are a number of techniques that can be used to detect them. For example, many deepfakes use facial recognition technology to create realistic clones, so systems can be developed to detect when a face has been digitally manipulated. Additionally, AI can be used to detect when a voice has been altered using deepfake technology.

     It is also important to be aware of the potential benefits of deepfakes. For example, they can be used to create realistic simulations that can be used to train people in a variety of fields, such as medicine or the military. Deepfakes can also be used to create realistic and entertaining videos, such as the Tom Cruise deepfake, which can be used to increase engagement on social media platforms.

     Overall, deepfakes are a powerful and potentially dangerous technology that can be misused if not properly regulated. It is important to be aware of the potential risks and benefits of deepfakes, and to take steps to ensure that they are not misused. As Matt Doran said on Sunrise, “Let’s keep this between you and me.”



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