Key Highlights :
     The ever-growing popularity of K-content has resulted in an increased interest in Korean culture around the world. Recently, TV programs have been featuring the launch of Korean restaurants overseas to promote the country's food to local people. In 2022, ATOMIX became the first Korean restaurant to be listed on the World's 50 Best Restaurants (W50B), known as the Oscars of the culinary industry. To capitalize on this newfound interest in Korean cuisine, the Korean government has been introducing a range of policies to promote Korean food at home and abroad.
     Korean food is no longer considered unfamiliar, with its popularity expanding beyond traditional dishes like bibimbap and bulgogi to include street food favorites such as tteokbokki and yakgwa. In the U.K., the restaurant BUNSIK sells local street foods favorites such as hot dogs and tteokbokki, and it has gained immense popularity, with long waiting lines every weekend. This serves as an indication of the changing awareness and perception of Korean food abroad.
     E:eum, a Korean food and cultural destination located in Bukchon, Seoul, offers visitors the chance to experience Korean food culture. Since its opening in August 2022, E:eum has brought together the Korean food culture center, the food master experience and promotion center, and a traditional liquor gallery. Visitors can participate in activities such as preparing traditional dishes like kimchi, bulgogi, and yakgwa, as well as attending exhibitions, experiential events, and learning experiences related to Korean cuisine.
     Korean food encompasses tradition and the future. Its mysterious allure, colorfulness, and neatness of table setting has been noted, but recently, it has captivated the taste of the world by reflecting the trends and freshness as a representative K-content along with the Korean Wave. To increase the commercial value and attractiveness of Korean food, the government is working with globally competitive experts from the private sector such as leading entrepreneurs and celebrity chefs. They are also promoting the growth of the Korean food industry through collaboration with the agricultural sector in Korea.
     The growing popularity of Korean cuisine abroad is a testament to the country's commitment to promoting its food culture. With the increasing recognition of Korean food brands globally, Korean food is sure to become even more popular in the years to come.