Key Highlights :
Indian music artistes have been making waves in the international music scene, with several collaborations with international artistes in the recent times. Singer Arjun Kanungo, who is known for songs such as Aaya Na Tu, Baaki Baatein Peene Baad and Waada Hai, believes that what is missing from the scene is a global star from the country.
Kanungo is optimistic about the future of the Indian music scene, and believes that India will soon get its global music star. He says, “Non-film music is becoming the future and it has already started to happen. In fact, it’s the fastest growing sector in music, and there are actual numbers to prove it right. In terms of the growth, every year more people are listening to non film music today than they were listening to 10 years ago.”
Kanungo acknowledges that the sector of the market is growing every day, and at present, it’s triple the musicians who are doing non-film music. He adds, “Now, you will see a lot of stars coming out from the music scene, like King (of Maan Meri Jaan and Tu Aake Dekhle fame) recently went big with one big hit, and the world knows him now. There will be a lot of people like that in the future. It is bound to happen.”
The singer further reveals that it’s when a music label decides to invest money into the market, things automatically change. He says, “Now, the big thing that is going to happen now is that in the next five to 10 years, we are going to have a global star from India. That has not happened yet, but soon it will. Because all the efforts are going towards that. Most of the big artists from India are working towards doing international projects.”
Kanungo further shares that while he’s doing projects in Japan, Badshah has work in the US and Armaan Malik has already been doing projects globally. He concludes, “So, international growth will happen now. When that happens, you are going to see a big change in the non-film music industry, because suddenly a lot of people from other countries are going to start listening to musicians from India.”
It is indeed an exciting time for the music industry in India, and it will be interesting to see who will be the first Indian musician to make it big on the global stage. Until then, we can only wait and watch.