Key Highlights :
The world of design is highly competitive, with companies from all over the globe vying for the most prestigious awards. In this fiercely competitive landscape, a local household specialty firm called Saengong is making waves with its innovative designs.
At the 2023 German Design Awards (GDA) held in Frankfurt, Saengong won Winner and Special Mention awards in the packaging and brand identity categories, respectively. This year, Saengong won two main design awards at the iF Design Award 2023 held in Berlin on May 15, in the household category for package design and the baby and kids categories for its hand sanitizing products.
Saengong CEO Kim Ji-seon was understandably proud of the company's success, saying, “I am very grateful to win design awards at global competitions for two consecutive years. It is meaningful that the brand's aesthetic value and its product innovation have been recognized globally. We will continue to try to convey the distinguished brand value of Saengong to consumers with designs that can be incorporated into people's everyday lives.”
In the second half of 2021, Saengong began renewing its brand identity logo and product packaging designs. Its new brand identity is characterized by interesting details, using stencil graphic motifs and its research spirit for a better life into a solid, yet clean logotype. The Gothic typefaces were used in the logo to emphasize the sensuous image of Saengong.
For its hand-wash products, the company used animal characters to allow children to wash their hands with joy. The judges of the iF Design Awards praised the novelty of the hand-wash items' foam tool, which is designed to spray animal head-shaped bubbles when pumping the soap.
Saengong is a great example of how a local company can compete on the global stage. The company’s innovative designs, combined with its commitment to quality, have allowed it to become a leader in the world of design. As the company continues to strive for excellence, it is sure to make even more waves in the design world.