Types of TikTok Ads: What You Need to Know

     TikTok has quickly become one of the most popular social media platforms in the world, and with its rise in popularity, it has also become an attractive advertising platform for brands and creators. TikTok Ads are promoted content, usually fullscreen videos, that a brand or creator pays to show to a specified target audience. Ads on TikTok are a form of social media marketing and they usually aim to spread awareness about the advertiser or sell a particular product or service.

     When it comes to TikTok ads, there are three levels of organization:

     -TikTok Ad: A single advertisement, usually in the form of a video, that promotes a product or service or a special TikTok offer.

     -TikTok Ad Group: A collection of TikTok ads.

     -TikTok Campaign: A collection of TikTok ad groups. For example, a clothing company might make a TikTok video ad for a pair of sneakers, which is one of many different sneaker marketing videos in an ad group, which might then fall under a campaign about a summer footwear sale.

     Now that you know the basics of TikTok ads, let’s look at the different types of advertising available on the platform. Not every type of TikTok ad is accessible in every country, so make sure to confirm your local availability.

     Infeed Ads

     Infeed ads on TikTok are ads that you can create yourself using the TikTok Ads Manager interface. These ads appear in a user’s newsfeed, and they can be either videos or images. Infeed ads are great for driving engagement and increasing brand awareness.

     TikTok Video Ads

     TikTok Video Ads are one of the most common forms of TikTok advertising. Video ads are made by brands or creators and posted through a TikTok Ads Manager account. Video ads look like regular TikToks, but any interaction with a video ad leads to a landing page or an app install—in other words, TikTok video ads link directly to whatever is being advertised.

     Branded Effects

     Branded Effects are special effects that brands can create and promote on TikTok. These effects can be used by other users on the platform, and they can be used to create unique and engaging content.

     Hashtag Challenges

     Hashtag Challenges are campaigns that brands can create to encourage users to create content around a particular theme or hashtag. Hashtag Challenges are great for increasing engagement and driving user-generated content.

     Brand Takeovers

     Brand Takeovers are full-screen ads that appear when a user opens the TikTok app. These ads are usually in the form of videos, GIFs, or images, and they link directly to the advertiser’s website or app.

     In-App Ads

     In-App Ads are ads that appear within the TikTok app itself. These ads can be used to promote products and services, and they can also be used to drive traffic to the advertiser’s website or app.

     As you can see, there are many different types of TikTok ads available to brands and creators. Each type of ad has its own advantages and disadvantages, so it’s important to choose the right type of ad for your campaign. With the right strategy, TikTok Ads can be a powerful tool for driving engagement, increasing brand awareness, and driving sales.