Samsung Electronics Raises Expectations for Upcoming Galaxy Unpacked Event
Key Highlights :
Samsung Electronics is raising the bar for its upcoming Galaxy Unpacked event on July 26, where the company is scheduled to introduce new foldable smartphones. To build anticipation, Samsung has placed large advertisements on landmarks in major cities around the world, the company announced Sunday.
The digital signboards, which read “Join the flip side,” have been placed on popular spots such as Gangnam Station area in Seoul, Times Square in New York, Piccadilly Circus in London, CentralWorld in Bangkok, Thailand, and Taikoo Li in Chengdu, China. By using this phrase, the company is trying to invite consumers to explore the “flip side” of the world.
The Galaxy Unpacked event will be held for the first time in Seoul at the Coex convention center. It will showcase the company’s new products such as the Galaxy Z Fold and the Galaxy Z Flip. After the unveiling of the new models, the gadgets are expected to be released in August.
The demand for foldable phones is growing globally, and Samsung is betting big on its upcoming event to solidify its leadership in the foldable phone market. According to data from market tracker Counterpoint Research, the global foldable market increased 64 percent in the first quarter of 2023 year-on-year in terms of sales volume. Samsung is also showing good performance in this segment and especially in China where the demand for foldable phones increased 117 percent in the first quarter.
The Galaxy Unpacked event is two weeks earlier than last year, indicating that the company is confident in its new foldable phones and is eager to capture a wider audience in the global market. With the event’s success, Samsung hopes to demonstrate its commitment to innovation and leadership in the foldable phone market.
