Movie House Cinemas Join Forces with Northern Ireland Charity PlayForStrays to Improve Lives of Unwanted Pets
Key Highlights :
Movie House Cinemas are teaming up with Northern Ireland charity PlayForStrays to help improve the lives of hundreds of unwanted pets living in shelters. The cinemas in Belfast (Cityside), Glengormley, Maghera and Coleraine are collecting toys and other items to bring joy to these animals. The collection kicks off on August 18, the day that the new 15-rated comedy Strays - starring Will Ferrell and Jamie Foxx - hits cinema screens.
PlayForStrays provides a service to any no-kill animal shelter, globally, by donating toys and other items. It also works alongside charitable groups that assist the homeless community by providing coats, harnesses, toys and food to their beloved animals. Founder David Foster commented: “Many animal rescue charities cannot afford to purchase toys, deemed as luxury over food, electricity and veterinary care. However, it is scientifically recognised that toys bring positive enrichment, mental stimulation and joy to animals within these shelters.”
The collection points will be in operation from August 18-24 at Cityside, Glengormley, Maghera and Coleraine. “We worked with Movie House in 2018 and were bowled over by the response of their customers. When we heard about the new movie Strays, we reached out to the cinema to see if we could do it again,” David said.
Movie House has a strong charity ethos and this year has already supported Breast Cancer Now and their staff teams are also fundraising for the Northern Ireland Air Ambulance. “We are delighted to support PlayForStrays. Shelters work so hard to help the animals in their care and we know the financial pressures they are under. We hope that the items collected in our cinemas bring some joy to these pets,” Movie House Managing Director Michael McAdam said.
PlayForStrays is an amazing charity that is dedicated to improving the lives of unwanted pets living in shelters. The initiative by Movie House Cinemas is a great way to help support this charity and bring joy to these animals. The collection points will be open from August 18-24 and any donations of toys or food for any animal, not just dogs and cats, will be greatly appreciated. Movie House Cinemas are also supporting other charitable causes, such as Breast Cancer Now and the Northern Ireland Air Ambulance, and this is a great way to show their commitment to helping those in need.
For more information on the PlayforStrays initiative go to www.playforstrays.org.uk and to manage your profile and explore all of the available newsletters from NorthernIrelandWorld, simply log into your account.
