Apple to Move iTunes Movie Store Into Apple TV App
Key Highlights :
Apple is reportedly getting ready to make a big change to the way people buy and rent movies, with the familiar iTunes Movie Store set to be killed off in favor of the Apple TV app. This news comes after 9to5Mac discovered code in the second beta releases of iOS 17.2 and tvOS 17.2 that suggests Apple will merge the iTunes Movie Store into the Apple TV app.
Currently, users can already buy movies and TV shows in the TV app but those using Apple devices like the iPhone and iPad still have a dedicated iTunes Movie Store available as well. That, it seems, is about to change. The strings seen by 9to5Mac mention text that suggests a new message will be displayed to say that the iTunes Movie Store has moved to the Apple TV app.
This change is another example of Apple ditching its older iTunes Store branding and replacing it with purchases that can be made via the Music and TV apps instead. It's likely that Apple will roll out the new software updates that will include the iTunes Movie Store merge to the Apple TV app before the end of the year.
The move to the Apple TV app makes sense for Apple, as it will make it easier for users to find the movies and TV shows they want to watch, without having to navigate two different stores. It also means that Apple can focus on improving the features of the Apple TV app, rather than having to maintain two separate stores.
For now, it's unclear when Apple will roll out the new software updates that will include the iTunes Movie Store merge to the Apple TV app. However, the expectation is that it will be rolled out before the end of the year. Once the updates are released, users will be able to enjoy the convenience of having all their movie and TV show purchases in one place, in the Apple TV app.
