Starbucks, a legend in the world of coffee, is taking an unprecedented step by investing in two new innovation farms. This move aims to mitigate the ongoing challenges posed by climate change, which have significantly impacted the global coffee supply.
The coffee industry is at a crossroads. According to various research papers, [link to relevant research paper], climate change is adversely affecting crop yields globally. Starbucks, responsible for purchasing 3% of the world's coffee, has been feeling the heat. More than a decade ago, the Seattle-based corporation took its first leap with a coffee farm in Costa Rica. This initiative has now expanded, demonstrating Starbucks’ dedication to securing its coffee future.
The new farms will be a beacon of innovation, utilizing cutting-edge agricultural techniques to combat fluctuating weather patterns. These farms will focus on sustainable practices, ensuring coffee beans can withstand future environmental challenges. Check out this selection of books on sustainable agriculture for more insights into these transformative practices.
Sarah Basford, a prominent figure in sustainable business [link to her social media profile], comments, "Starbucks is at the forefront of a necessary change within the coffee industry. Their move sets a new standard for corporate responsibility towards climate change." This statement reinforces the urgent need for similar actions across other major global supply chains.
Innovations within these farms can potentially revolutionize the coffee industry. The research conducted will be crucial, not just for Starbucks, but for coffee producers globally. Here is a link to a research paper discussing the expected impacts of innovative farming methods.
You can follow Starbucks' progress on their official Twitter account for real-time updates and expert opinions from industry leaders.
Interested in how these farms operate behind the scenes? This YouTube video delves into the inner workings, offering a visual exploration of the new farms’ sustainable practices.